Three videos.
A whole 3-month plan.
Here is how we would roll out your three videos across organic content and paid ads, one video per month, built around the right seasonal message.
Here is how we would roll out your three videos across organic content and paid ads, one video per month, built around the right seasonal message.
You have three 45-second videos ready to go. Each one covers a different topic and each suits a different moment in the buying journey. Here is how we would position them across the next three months.
Getting buyers off the couch and through open homes. The action that starts everything. Perfect for right now, mid-year, when the market is quieter and buyers have more choice and less competition.
Start here, Month 1Demystifying what happens when you apply for a loan. Reduces anxiety, builds trust. Great for warming up people who are curious but not quite ready to pick up the phone.
Month 2Turns confusing bank language into plain words. Relevant for first home buyers, people refinancing, and investors. Great ongoing content with a long shelf life.
Month 3The seasonal angle is the heart of Month 1 and it is genuinely compelling. Here is how we would frame the messaging across your content and ads this winter.
The "get out to open homes now" message pairs naturally with your open homes video. It gives the content a clear call to action that nudges people to do something low-commitment, like going and looking at a house, which is what gets them into the conversation with you.
One video per month, one paid campaign per month, organic content built around each one. Here is the sequence across June/July through to August/September.
We set up a lead gen campaign on Meta using your open homes video. The goal is to capture names and emails from people actively thinking about buying. A simple form: "Thinking about buying in Wellington? Get a free lending chat with Donna." We build a week of organic content around the winter buying angle alongside the campaign.
We swap in the application process video and update the targeting based on what we learned in Month 1. If the lead gen campaign performed well, we may carry that format on for another month. If not, we shift to an awareness campaign to warm a broader audience.
The jargon video works across a wider audience, so we open up the targeting. Timing is well placed heading into the spring market when people start thinking about buying or reviewing their rates.
Each video anchors a month of organic content across Instagram and Facebook. Here are the post topics we would spread out across each month to support it, plus the ongoing content running across all three months.
Each month we manage your campaign, update the creative, optimise based on what the data is showing, and build on the month before. Here is what that costs.
One campaign per month, running and optimised. Each month we update the video creative, review audience performance, make adjustments based on what is working, and report back to you.
Once you are happy with the plan, here is what we would need to get things moving for June/July.
Google Drive, Dropbox, WeTransfer, anything works. We need the original files to upload into Meta Ads Manager for the paid campaigns.
If you do not already have a Meta Business Manager set up, we will need to get that sorted first. If you do, we just need access to the ad account. We can walk you through this if needed.
We suggest $200 for Month 1, but go with whatever feels right for you. That goes directly from your card to Meta and you can adjust at any time.
Upload each video to YouTube (unlisted is fine) and pass the links on to your web person, asking them to embed them on the relevant pages. It is also worth flagging to them if any photos or figures on the site are due for a refresh while you are in touch.
Once we have the video and ad account access, we can have the open homes campaign live within a few days. We will share a preview before anything goes live so you can give the thumbs up first.